About Our Agency

Ada Insurance Center understands the insurance industry and has been exceeding client expectations for 25 years.   

Our Experience

AIC Insurance Services is a Michigan based independent insurance agency specializing in Business, Personal, Employee Benefits & Life Insurance. Our clients are located all across Michigan, including Grand Rapids and the surrounding West Michigan area. We are also proud to have clients throughout the Midwest which allows us to have a great feel for the insurance landscape. Our proven methods for designing plans offers a focus on risk management, competitive premiums, and tax-efficiency, which we combine with risk analysis aimed at helping clients make better informed decisions.

Five Ways AIC does Insurance Better

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Whether your need is urgent or not, the last thing you want to do when you call is “dial one for this” or “dial two for that.” We fervently believe that if you could no longer speak directly to our staff on the first try, we would no longer be a customer-service based company. We promise we will answer with a

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We care about you, your concerns and your situation. We will spring into action when the time is right, but first, we are going to listen to what you have to say – the questions you are asking and the results you desire. Without that, we would only be making assumptions.

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In the world of personal insurance coverage and managed risk, AIC believes that it’s not the answers we give, but the questions we ask. Any insurance provider can sit down with you and walk you through the seemingly mind-numbing list of coverages and deductibles they have planned for you. At AIC, we will make sure that no stone is left unturned, and that you have a complete understanding of every line item presented and why it will benefit you.

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Home, Auto, Cottage, RVs, ATVs, Boats, Personal Business…that’s easy. People are always quick to rattle off out most significant assets, but at AIC we look for “what’s not covered.” Do you have unattached buildings on your property? Do you have collectibles such as figurines, artwork, firearms or baseball cards? Do you have short-term or long-term disability? Is your home covered for its current assessed value or the rebuild value? Don’t worry, we’ll ask.

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Your claim is important to us! It’s the main reason you have insurance coverage in the first place. We promise…yes, you heard it correctly…we promise to submit your claim TODAY! And furthermore, we will make sure that you either have an answer to your claim or at the least, acknowledgment from us that your claim will be answered the next business day. You should not accept anything less.

5 WHY’s to choose AIC

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Caring Service

When you partner with AIC, it’s not just a transaction… We will invest in you.

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You can trust AIC to be there for you, to provide you with the best service in the most simplistic fashion.

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At AIC, we believe it is not the answers we give, but rather, the questions we ask. We want you to know what we know. Your best interest is our top priority.

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AIC works with only the most reputable companies. We have only the most competent support team. We are constantly searching for ways to be better. You can test us…just ask our competitors.

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AIC will be competitive, and we guarantee to provide unparalleled value through our expertise, knowledge, and education.

Our Trusted Partners. 

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Contact Information

Office Hours - 7am to 5pm
Phone Hours - 8am to 4pm
Monday Thru Friday
7275 Bronson St. S.E.
Ada, MI 49301
Toll Free: (888) 695-9777
Phone: (616) 676-4000
Fax: (616) 676-4010

Community Involvement

Ada Historical Society
Ada Township Fire Department
Bible Study Fellowship
Family Promise
Flat River Outreach Ministries
Fore! The Children
Gilda's Club Grand Rapids
Kongor Development Association
Lowell Area Historical Society
Multitude Ministries
Straight Street Ministries
Susan Mast ALS Foundation
VanAndel Institute
Young Life
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